News
Creative Services Launches Four New Web Sites for Kelley School of Business
November 6, 2007
We recently launched four cutting-edge Web sites for the Kelley School of Business. Our staff started the project in March 2006, when Creative Services took on the redesign project of the Kelley School of Business main Web site. Since then, the Kelley school has asked us to work on sites for several of its academic departments and programs.
In addition to Kelley’s primary Web site, we launched new sites for:
We will soon release a new site for Operations and Decision Technologies.
The new Web sites feature all-new content, design, photography, Flash features, videos, feature stories, and information architecture. After extensive research, the Creative Services staff included dynamic faculty profiles and information specifically for parents. “The new information architecture is more focused,” said Jane Below, an information architect at Creative Services. “We developed all-new content in order to create a more user-friendly experience.”
Kyle Haskins, interactive art director, said that the Creative Services team found a visual style that fits the business world. "The design sets the stage so that Kelley can tell its story,” said Haskins.
The new sites are integrated with two content management systems (CMS): University Communication’s news publishing CMS, Copenhagen, and Kelley’s in-house CMS, Rhythmx, as well as the school’s in-house calendaring system. The Kelley Web sites are in line with IU's Integrated Image and involve the most complex, innovative programming the Office of Creative Services has ever created.
“It is far, far better than any other academic Web site I’ve seen,” said Richard Shockley, associate professor of finance at Kelley. “I just can’t get over how powerfully our message comes across.”
The completion of the Kelley School Web sites involved the talent of the entire Creative Services interactive team and several members of the Creative Services print team. In the upcoming months, Creative Services will work on a complete redesign of all Kelley academic departments and centers.


