News
Creative Services Releases Videos of IU Students on YouTube
August 2, 2007
In June, the Indiana University Office of Creative Services released five videos of IU students on YouTube, a popular video sharing Web site with 100 percent user-generated content.
The videos are part of a new, more subtle approach to marketing meant to complement our existing marketing strategies, such as billboards and print ads. Instead of shouting “Go HOOSIERS,” this campaign subtly conveys the diversity of the IU student body by allowing students to share their personal IU experience in their own words.
The videos feature Jessica Franco, a general studies major and lead singer in a Bloomington-based rock band; Brian Watts, a film student in the individualized major program; Emily Bingham, a fashion design major; Amish Tolia, a business major and entrepreneur who started his own T-shirt company; and Erik Styacich, a cyclist in the Little 500, Bloomington’s annual bicycle race.
Conceptualized by art director Dave Harper and Web content specialists Alison Hamm and Jennifer Piurek, the spots feature the recurrent theme “Hello, My Name is Indiana University,” a nod to the ever-present nametag stickers at orientations and mixers.
The videos provide an inside glimpse into the daily lives of a handful of IU students. Through this approach, we want to give potential students an idea of what our students are like and let them know there’s no such thing as a “typical” IU student.
Creative Services hopes to expand the YouTube video project to help many of the schools and departments throughout IU’s eight-campus system to share their students’ experiences.
