Considering a Web Project?

If you are considering a Web redesign or a new site, you might be interested in reading, "Fighting the Good Fight: How to Build a Web Site Everyone Loves." In November 2005, Rebecca Salerno and I published this white paper and presented on this topic at the American Marketing Association Symposium for the Marketing of Higher Education.

The Abstract:

Too many college and university Web sites are battlegrounds. This dissention among marketing, IT, and faculty makes it difficult to create effective Web sites. The objective of this paper is to identify what university marketers and Web developers need to do to build consensus on campus before building a Web site.