Celebrate IU Week Web site

CLIENT

Celebrate IU Week Web site

CHALLENGE

Indiana University wanted to develop a visual identity for IU's Celebration Week that could be used for all eight IU campuses' promotional materials. They also wanted a Web site that could be updated throughout the week. They also needed an easy and efficient way to advertise and organize information about all eight campuses' events throughout the week.

SOLUTION

We used IU's cream and crimson along with graphic swirls and illustrative typography to convey the celebratory feel of the week. The design captured the "looking forward" (inauguration of the new president) and "looking back" (Homecoming tradition) aspects of the week. For the organizational part, we created one main calendar, with sub-calendars for each campus that held the week's events. The site was updated throughout the week with photos and videos from the events and videos from our "Why I Love IU" student video contest. The International Academy of Visual Arts awarded us a silver W3 award for this site.

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