IEEE International Conference on e-Science Web Site

CLIENT

Indiana University Pervasive Technology Labs

PURPOSE

Being selected as a host for this high-level international conference indicates the eminence of IU and its Pervasive Technology Labs as a leader in computing and technology. The client wanted its communications and marketing materials to suit the stature of this important conference, and communicate a professional image to its participants and corporate partners.

SOLUTION

Design a Web site and print materials that capitalize on the popularity of "cloud computing," which was going to be a main topic of discussion at the conference. Collaborate with client to devise "Get Your Head in the Clouds" creative concept, illustrating it with Flash-programmed clouds in high-tech candy colors. This look translated very neatly to promotional posters and event signage.

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