IU School of Health, Physical Education, and Recreation Web site

CLIENT

IU School of Health, Physical Education, and Recreation (HPER)

CHALLENGE

Create a clean-looking, updated site for HPER’s 60th anniversary that reflects its illustrious history as the first such school in the nation, showcases current research, and demonstrates the ways HPER improves lives and health throughout the state of Indiana and beyond.

SOLUTION

Working with the idea of bringing together past, present, and future, we brainstormed the campaign’s slogan, “Grow/Move/Change,” a concept that seamlessly conveys the image of movement and activity that many associate with HPER, while expressing the school’s ability to adapt to current health and lifestyle trends. The new, nearly 1,000-page site includes a vibrant new look and feel, new photography, and a new information architecture with fresh content, including feature articles and alumni profiles. Special site features include nearly 100 faculty profiles and photos, a virtual tour of HPER facilities, and a virtual timeline of HPER history.

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