10 Ways IU is Red Hot

CLIENT

University Relations

CHALLENGE

To demonstrate on the IU home page why “IU is Red Hot” by featuring some of the many outstanding achievements of the IU community.

SOLUTION

As part of the overall “IU is Red Hot” campaign, we designed a creative, interactive feature on the IU home page giving 10 ways in which IU is Red Hot. Launched in February 2006, this Flash animation also has an HTML alternative in order to be ADA compliant and to reach the 2% of people who do not have Flash. The site is programmed to detect whether or not users have Flash, and then it serves up the appropriate version automatically, giving those without Flash an option to download the Flash player. At launch, this site included 38 HTML files, 166 photos and graphics, and eight style sheets.

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