Diversity, Equity, and Multicultural Affairs Brochures

CLIENT

Office of the Vice President for Diversity, Equity, and Multicultural Affairs

CHALLENGE

To update the look of the client’s printed materials using a visually unified approach. The brochure series informs students and faculty about the many programs and cultural centers offered through the Office of the Vice President for Diversity, Equity, and Multicultural Affairs. While the look had to be unified, it was also critical that we communicate the individual personalities of each program and center.

SOLUTION

The multicolored brochures, created to help with student recruitment and outreach, echo the diversity of programs they represent. The art director created a contemporary, cohesive design for the brochure series, but it is one that expresses the individual character of each program. The design allowed for variations, such as placing photos on the front cover for the African American Arts Institute. The coordinated brochures are eye-catching and attractive in display units at various locations across campus.