Hoosier Hunt Brochure

CLIENT

IU Visitor Information Center

CHALLENGE

To reinvent an existing brochure that introduces young children to IU and the Bloomington campus.

SOLUTION

The existing brochure was printed in two colors and the client felt that it was time for a new approach. So our creative team designed a colorful and easy–to–read brochure, renaming the campus tour as the “Hoosier Hunt,” a scavenger hunt that takes kids to 15 landmarks on the IU Bloomington campus. Sammy, a cartoon squirrel conceptualized by the writer and illustrated by the art director, leads the tour. The brochure features color photos of the landmarks and fun facts about them, as well as a campus map showing the route of the scavenger hunt. Sammy has become an integral part of the tour since he was introduced with the brochure, with kids counting how many “Sammies” they spot during the scavenger hunt.