IU is Red Hot Bus Wrap

CLIENT

University Relations

CHALLENGE

Make the public in Indianapolis aware that Newsweek magazine named IU as "America's hottest state university."

SOLUTION

It's hard to miss your message when it's 40 feet long and rides around town on a regular basis. The Newsweek honor and “IU is Red Hot” slogan were brief enough that they fit well (and were readable) on a city bus. We designed a bus wrap for an IndyGo bus on one of the city's main routes.