IU Foundation Chocolate CD and Value Bar

CLIENT

Indiana University Foundation

CHALLENGE

Administrators at the IU Foundation wanted to share with staff the newly created mission and values statement of the organization.

SOLUTION

A creative team from our office brainstormed with IU Foundation staff members to come up with ideas to help employees "internalize the values" of the Foundation. This brainstorming inspired a mission-specific Toblerone bar and chocolate CD, which were distributed to each staff member. Both products carried the mission and values statement in an unforgettable format. (The CD might not actually play music, but it remains one of our greatest hits.)