IU is Red Hot T-Shirts

CLIENT

University Relations

CHALLENGE

Share news of the Newsweek honor and the fact that “IU is Red Hot” on campus and beyond.

SOLUTION

Everyone loves T-shirts, especially college students. After the Newsweek honor was announced, we moved quickly to develop a design for the T-shirts with the relevant messages. They delivered in time for new students coming to campus for orientation, for Bookstore employees, and others. The T-shirts soon became a hot-selling item on campus, and you could spot them all over town.