Our Services

New Workshop for Fall 2007

Just My Type: An Introduction to Creative Typography

Typography—the art of selecting and arranging type—is an essential part of any publication or Web site. When done well, it can greatly enhance the beauty and effectiveness of your communications. Yet most people stick to the same fonts and familiar ways of using type rather than allowing themselves to invent and explore.

Start your exploration of typography this fall with the IU Office of Creative Services as your guide. Part lecture, part discussion, and full of examples, Just My Type will give you the information and advice you need to make fantastic type choices for your communications.

Topics include an overview of type styles, how to select type based on your message and audience, type as a visual element, and how to use type effectively in print and on the Web. Participants are encouraged to bring examples of typography they like, as well as a sense of humor.

Choose from two identical sessions at IU Bloomington. Enrollment is limited to 20 for each session.

Session 1: Tuesday, October 16, 2007, 1:30–4:30 p.m., Von Lee 200
Session 2: Tuesday, November 6, 2007, 1:30–4:30 p.m., Von Lee 200

Presenters:

Kathleen Chmelewski, Art Director, Office of Creative Services,

Dennis Hill, Art Director, Office of Creative Services,
Keith Roach, Writer-Editor, Office of Creative Services,

Location and Parking

The Von Lee is on the west side of IU Bloomington, near the intersection of Indiana and Kirkwood Avenues. IU Creative Services is on the second and third floors.

Our main entrance, which offers access to the elevator, is on the north side of the building, facing the parking lot. You can also enter from Kirkwood Avenue. Room 200 is the large conference room on the second floor.

The Poplars parking garage (on the corner of Dunn and Sixth Streets) and several IU parking lots (for A and C permits) are within walking distance of the Von Lee. We recommend arriving early to find a space.

Previous Workshop Topics

Think Fresh: 10 Ways to Spruce Up Your Publications

Fresh ideas are the building blocks of great publications. In this workshop, you’ll get 10 tips for revitalizing your publications, boosting your creativity, and communicating with your audience.
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As It Unfolds: How Your Brochure Tells a Story

For centuries people have shared information through storytelling. Stories are memorable, and they can give structure and meaning to the important facts and figures you need to share. In this workshop, we will accompany you through the processes of identifying a theme, evoking your readers’ emotions and imagination, appealing to the senses, creating suspense, and interweaving text and design seamlessly. Your department has a story to tell, and the telling of a masterfully crafted story in words and images is what will hook and hold your readers. In the end, you will know how to turn a bare-bones outline into an engaging, memorable publication.
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Classy Columns: Making a Better Newsletter

Newsletters are back, and they're more popular than ever. This may be just the format for communicating the latest news from your department, school, institute, or center to an audience that is too busy to read longer publications.
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In Pursuit of Students: Effective Recruitment Materials

Let's face it. Recruiting the best and brightest undergraduate and graduate students is hard work. Today's applicants are inundated with recruitment brochures. Will yours be read? We can help you make this important first impression of Indiana University a good one.
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Publications That Cook: Making Creativity the Main Ingredient

This forum explores ways to recharge creative energy when publications threaten to go stale. We do creativity exercises, see samples of one another's work (and of other publications that we find inspiring), and share success stories. Participants bring publications from their offices to discuss.
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Quick and Clean: Desktop-Published Creations That Stand Out

Do you want your desktop-published creations to stand out? Find out how good design and clear writing will help your publications get results. Even if your budget for production is tight, there are ways to make your publications look polished and professional.
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R.S.V.P.: Unforgettable Invitations and Programs

Do you have a new dean? Maybe your school or department is celebrating an important anniversary. Is a dignitary coming to your campus? You'll want to mark this event with attractive and accurate invitations, programs, and other materials.
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Start the Presses: Fresh Approaches to Printing

This class provides up-to-date information about how to get the best printing results through effective communication with printing professionals and careful attention to technical details. The instructors will help you plan your printing projects from spec sheet to delivery receipt, and they'll offer suggestions about what to do (and what not to do) at a press check.
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